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Personal statement

"Using creativity for a purpose to make a positive impact and bring about systemic change through marketing, education, and philanthropy."

About the Marketer:

Mwai Diana Kalitera

I firmly believe that every brand has a unique story to tell, and I use the power of storytelling to make them stand out. With a keen eye for detail and a passion for crafting engaging content, I have helped numerous businesses achieve their marketing goals and establish their online presence.

At its core, marketing is not just about selling a product, but about taking your customers on a journey into who you are as a company and why you do what you do. A great brand and marketing specialist can help your company be intentional about how, when, and what you communicate to your audience.

That's where I come in.

As a skilled copywriter with 9 years of experience in marketing, my aim is to help companies enhance their branding and user experience through persuasive web copy, captivating blogs, compelling articles, and result-oriented digital marketing strategies.

Copywriting Expert and Brand Strategist for Effective Marketing Strategies

Why do you need a Copywriting Expert and Brand Strategist?

I can help you do the following:

  1. Establish a Unique Identity: I can help you create a unique identity that differentiates you from competitors, helping you to stand out in the market.

  2. Build Brand Awareness: I can help you increase brand awareness by developing effective marketing strategies that reach a wider audience.

  3. Maintain Consistency: Consistency is key in branding, and I can ensure that all marketing efforts, including messaging, design, and tone, are consistent across all channels.

  4. Drive Sales: I can develop marketing campaigns that drive sales and revenue by targeting the right audience and effectively communicating your brand's value proposition.

  5. Adapt to Changing Market Conditions: I can stay up-to-date on market trends and changes, and adjust your company's branding and marketing strategies accordingly to remain relevant and competitive in your industry.

“Marketing is not a function, it is the whole business seen from the customer’s point of view.”

-Peter F Drucker

I worked with Mwai under Lions Clubs International when we worked to together to form a new Leo-Lion Club in Blantyre City. The club was successfully launched on 1 July 2021 and then was further successfully Chartered under Lions Clubs International, District 412B on 3 September 2021 making it one of the quickest establishments in Leo history in Malawi. She is a highly determined individual who possesses a high work rate, good attentive ability, great communication, and a very high ceiling in terms of achievement! She has also recently successfully launched her own non-profit organization, The Makazi Foundation which I am honored to serve in. Key soft skills: project management, communication, teamwork, work rate.”

Pempho Tarsizius Nampota

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